Facebook and Instagram are where your future customers spend their time, even when they aren't searching for you yet. That makes Meta ads powerful for local and service businesses, but only when the offer, the creative and the follow-up work together.
Most campaigns that "don't work" fail after the click: a weak offer, a confusing page or leads nobody calls back fast enough. I build the whole journey, from the ad to the booked appointment.
What's included
A specific, low-risk offer that gives people a reason to act now.
Static, carousel and short video ads with multiple angles to test.
Built with qualifying questions so you get serious enquiries, not just cheap ones.
Tracking set up so Meta optimizes for real leads and bookings.
Bring back people who visited, watched or engaged but didn't book.
Automated SMS and email replies with a booking link the moment a lead comes in.
Who this is for
- Med spas, dental and wellness clinics with visual, offer-driven services
- Real estate, home improvement and home-service businesses
- Businesses relying on referrals that want a predictable flow of new enquiries
- Advertisers getting clicks or leads that never turn into calls
How it works
- Book a call. A 30-minute conversation about your goals and where your business is losing time or leads.
- Get a clear plan. You get a simple plan for what to build first and why, before anything is built.
- We build, you grow. I set everything up, test it properly and hand it over running, with clear reporting.
FAQ
Why do my Facebook ads get clicks but no calls?
Usually because of what happens after the click: the offer, the landing page or form, or slow follow-up. Targeting is rarely the main problem. My full guide explains the six most common causes and how to fix them.
How much do Facebook ads cost for a small business?
Costs depend on your industry, location, audience and offer. Rather than chasing a cheap click, it's better to measure cost per qualified lead and cost per customer, then put more budget behind what works.
Should I use Facebook Lead Forms or a landing page?
Lead Forms usually produce more leads at a lower cost, while landing pages tend to produce fewer but more serious enquiries. A Lead Form with one or two qualifying questions plus instant follow-up is a strong starting point for many service businesses.
See what this could look like for your business
Book a free 30-minute call. You'll leave with a clear idea of what's possible, whether we work together or not.
Book a free call →