Google Ads can be the fastest way to reach people who are ready to buy right now. It can also burn through a budget quickly when campaigns target the wrong searches, send traffic to a generic homepage or can't tell which clicks became customers.
I set up and manage Google Ads as one part of a complete system: the right searches, a page built to convert, tracking you can trust and follow-up that happens in minutes.
What's included
Focus on high-intent searches (service + location, "near me", urgent problems) and block the searches that waste money.
Search, call and Local Services Ads where they fit, with clear structure and tightly matched ad copy.
Fast, mobile-first pages with one clear action, written to match each ad group.
Calls, forms and bookings tracked properly so Google optimizes for real leads, not clicks.
Search-term reviews, negative keywords, bid and budget adjustments, and ad testing.
Instant SMS and email replies plus CRM tracking so paid leads don't go cold.
Who this is for
- Local service businesses where customers search when they need help (dental, HVAC, legal, med spa)
- Businesses already running Google Ads that get clicks but few calls
- Owners who want to know exactly which keywords produce customers
- Teams ready to follow up with leads quickly
How it works
- Book a call. A 30-minute conversation about your goals and where your business is losing time or leads.
- Get a clear plan. You get a simple plan for what to build first and why, before anything is built.
- We build, you grow. I set everything up, test it properly and hand it over running, with clear reporting.
FAQ
How much should a small business spend on Google Ads?
It varies a lot by industry and location, because click costs differ widely. A sensible approach is to start with a budget you can sustain for a few months, track cost per lead and cost per customer, and scale what works.
Google Ads or Facebook ads, which is better?
Google Ads captures people who are already searching for your service; Facebook and Instagram ads create demand among people who aren't searching yet. Many service businesses use Google for ready-to-buy demand and Facebook for awareness and retargeting.
Do I keep access to my Google Ads account?
Yes. Your ad account, data and tracking stay in your name. You always have full access.
See what this could look like for your business
Book a free 30-minute call. You'll leave with a clear idea of what's possible, whether we work together or not.
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